If you've ever spent a day at a trade show watching people walk past your booth...this is for you.
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It's not your display. It's not your booth size. It's not your giveaways.

I learned this the hard way at our very first trade show.

Beautiful booth. Professional setup. Almost nobody stopped all day.

Before our next show I made one small change. Just the wording on one banner stand.
It took off.

It was so busy that the floor manager asked us to move people out of the aisle.

154 contacts. One day.

​In Part 1, I'm sharing exactly what happened and what it means for your next show.